🥂 In 2010, Lexus released a commercial called “Pitch” featuring the LFA’s exhaust note shattering a champagne flute.
The stunt was real, not CGI, using resonance to break the glass.
A physicist was brought in to match the flute’s natural frequency with the LFA’s exhaust pitch.
Racing driver Scott Pruett revved the LFA on a dyno between 7,000–9,000 rpm to create the exact tone.
In slow motion, the champagne flute vibrates, fractures, and explodes.
The crew wore earplugs for safety during the test.
Lexus worked with Yamaha’s musical division to tune the LFA’s V10 into a multilayer harmonic masterpiece.
This exhaust note was described as the “roar of an angel.”
The ad symbolized Lexus’s ethos of engineering precision blended with emotional artistry.
“Pitch” became one of the most iconic automotive commercials of the modern era.
What are your thoughts? 🤔💭
( Media: Lexus )
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