CALVIN KLEIN TURNS UP THE HEAT WITH MINGYU IN 90s-INSPIRED DENIM CAMPAIGN
Calvin Klein has unveiled its latest campaign featuring SEVENTEEN’s Mingyu, igniting a new wave of attention across fashion and pop culture circles. Under the tagline “Turn it up,” the campaign embraces bold 90s denim silhouettes, layering, and flashes of skin — with the refreshed CK Emblem reimagined in a striking all-over logo graphic.
This marks another strategic move by Calvin Klein to merge global fashion with K-pop’s cultural force. Mingyu joins an elite list of Korean stars who have fronted campaigns for the brand, including Cha Eun Woo and Kim Rowoon, further cementing Calvin Klein’s position within the Korean fashion zeitgeist.
Effortlessly embodying sensuality, confidence, and youth, Mingyu’s presence amplifies Calvin Klein’s legacy of iconic minimalism with a modern, provocative edge.
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About: calvinklein
Editor of article: surekorea
With: suremagazine
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