SONGHWA FOR SONGZIO: A NEW ERA OF K-STYLE ELEGANCE.
When timeless artistry meets modern K-pop charisma, fashion takes a dramatic turn. Seonghwa of ATEEZ has officially been named the global ambassador for Songzio — South Korea’s most visionary designer label known for its theatrical storytelling and couture-forward edge.
Unveiled alongside the brand’s Fall/Winter 2025 campaign, Seonghwa channels 17th-century baroque grandeur with a sharp, contemporary twist. Photographed in a visual narrative rich with symbolism and sculptural tailoring, the idol blurs the line between pop royalty and haute muse. Every frame elevates Songzio’s commitment to elegance with intensity.
With the brand’s second Paris flagship store set to open this September, and Seonghwa leading its global campaign, this partnership is not just fashion — it’s a cultural reset. The world will be watching. And we’re here for it.
Hero: _starhwa_
With: ateez_official_
About: songzio_official
Hair style: jeonhoon_
With: a...
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