That’s the big takeaway from the latest participation report by the Outdoor Industry Association (OIA), the trade group that works alongside the companies and brands that focus on outdoor recreation. According to OIA, outdoor participation in the United States grew by 3 percent in 2024, to a record-breaking 181.1 million people. That’s nearly 60 percent of all Americans aged six and older, all being active and enjoying the great outdoors. Tap the link in our bio for the full story. #getoutside #outsidemagazine