✨ Kevin White was one of the standout speakers at the Signal Based Marketing Summit this past November, sharing powerful insights in his presentation: “Strategic Signal Selection: From Initial Signal Identification to High-Conversion Plays.” In his session, Kevin emphasized the importance of using signals efficiently in today's market: 🎤 "Our go-to-market teams are being asked to do more with less. One way to do that effectively is by using signals to inform your go-to-market strategy and applying them for personalized outbound efforts and prioritization." 📊 Want to dive deeper into Kevin’s strategy for success? Watch the full presentation here: lnkd.in/gGnu7tzP #SignalBasedMarketing #GoToMarket #MarketingStrategy #CustomerSegmentation #Personalization #SBMS2024 #DigitalMarketing