This is my Logo Design Process for clink.brand . Make sure you save it for later. Clink’s Kickstarter just launched. Make sure you check it out. I’ll have a link in my stories. The animation is by nur.sdelaet . All of the Clink video work is from their Kickstarter video. It does such a wonderful job showcasing the Clink brand identity system in real life. These hats are so beautiful in person. Every detail was considered. I’ll make another reel soon showcasing all of the details you missed. . Here’s a full rundown of my process: 1) Create a brand noun list. This is the list of subject matter that will define with the brand mark will be. Narrow down this list with your client. 2) Sketch Phase: Create 50-100 rough pencil sketches based on the approved brand noun list. Many of these are based on a combination of brand marks. 3) 15 Vector Black and White Brand Mark Presentation. Only Brand Marks. No color or mock-ups. Only share typography with your logotype ideas. 4) 3 full brand systems ...