Usain Bolt and PUMA turned up the heat at Notting Hill Carnival 2025, celebrating Caribbean pride, culture, and style on one of the world’s biggest stages. "As someone who represents Jamaica, the fastest country in the world, I’m proud to team up with PUMA to bring that energy live to Notting Hill. Music has always been a big part of my life, and I wanted to share that joy with the people — from the Yard to the sound systems, we’re showing up for the culture and making sure the vibes are unforgettable,” said Usain Bolt. For the first time, PUMA and Bolt also partnered with two of Carnival’s most iconic sound systems - King Tubby and Rampage - delivering an unforgettable mix of reggae, dub, and dancehall across the streets of London. From the Yard to the sound systems, Bolt said the mission was clear: to honour Jamaica’s legacy while bringing the vibes of the Caribbean to the heart of Carnival. 🇯🇲 #AlwaysAhead #JamaicaObserver #Puma #Bolt