. Studio 3000 - Madrugada Tequila Packaging Design by Studio 3000 . Our creative direction draws on the meaning of “madrugada” the quiet hours before dawn—capturing a moment when night gives way to first light. Visually, this becomes a dialogue between restraint and richness: bold, characterful typography paired with considered illustration. A custom serif wordmark, with subtle calligraphic tension and sharp terminals, conveys heritage and confidence. It’s balanced by a clean sans-serif information layer for clarity on shelf and at the table. The combination provides a strong hierarchy that reads instantly from a distance and rewards close inspection with detail. . #branding #brandidentity #branddesign #visualidentity #logo #logomark #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety