. ADD Branding addbranding - Chiva Fit Granola Brand Identity and Packaging by ADD Branding . The visual identity is rooted in the concept of everyday balance: health that fits. The hand-drawn organic shapes and authorial illustrations represent this symbolic connection between wellness and routine. The packaging features a strategic front window that reveals the product and acts as a visual pause, a literal and conceptual transparency that reinforces the brand’s pride in showing what’s inside. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #logo #illustration #typography #packagingdesign #photography #worldbranddesign #worldbranddesignsociety