. Khaled Moawad kh_moawad/ - PLD Real Estate Development Rebranding by Khaled Moawad . My goal was to build a brand that inspires trust among investors while standing out in a highly competitive market. The rebranding process focused on crafting a brand identity that communicates sophistication, integrity, and innovation. The name PLD Development was chosen to modernize the company’s image and resonate with both local and international audiences. The visual identity was designed to emphasize elegance and clarity: a timeless monogram logo, a refined color palette inspired by luxury and minimalism, and typography that balances authority with approachability. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #worldbranddesign #worldbranddesignsociety