. Studio Otherness otherness.design - From Ruff to Radiant: Flydog & Otherness Elevate Pet Grooming with Design That Wags . The brand identity we developed for Flydog hinges on clear-eyed positioning: pet grooming products should make it easier for people to be the good, ever-doting guardians they want to be. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety