. Parady parady.creative - Parady Elevates Yanaa With a Design System Balancing Performance and Playfulness . The brand identity is centered around the symbolic figure of an astronaut, a character that evokes adventure, exploration and high-level challenge, while contrasting with the naturalness of the recipes. The visual system balances clean, precise graphic codes that communicate quality and trust, with light mixed-media illustrations that inject humor, freshness and creativity. This combination creates a memorable look and feel, reflecting both the brand’s fun spirit and its commitment to serious athletic performance. One of the most distinctive elements is found in the logo itself: the Y features a custom dot, representing planet Earth. This small but powerful detail underlines Yanaa’s values of responsibility and sustainability, while also connecting the brand to its slightly cosmic, offbeat identity. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphic...