Hitting the streets of Bethnal Green Road, @adidas and @prodirectsoccer teamed up for an immersive pink pop up, designed to honour @David Beckham ‘s continuing influence on the beautiful game, and the latest chapter of the Predator story. Inside the pop up was an explosion of colour. The walls drenched in pink, transforming the venue into a striking eye-catcher that looked straight from Beck’s Miami. The design blurred the lines between retail and gallery, making every corner a photo opportunity. If you delved deeper into the venue, you would find an area where Beckham’s career came to life, as adidas and Pro:Direct displayed ‘The Archive’. There, all of Beckham’s iconic boots worn throughout his career sat behind glass, taking consumers on an immersive journey through his footballing days. The experience was topped off by a visit from Lionesses star and European champion @Alessia Russo – one of the faces of the adidas Predator. On Friday night, guests had the chance to hear Russo chat...