Day Two at the GBN Merchandising Summit focused on education and how clubs can create meaningful member experiences through customized golf products. From custom tournament gifting to small-batch merchandising, panels of merchandisers, GBN staff, and the Evolve team shared insights on elevating the retail and gifting journey. Our CEO joined the conversation to show how Customworks turns customization into experiences that connect clubs with their members. At Evolve Golf, we believe the right products do more than stock a shop or mark an event. They tell a story, build community, and leave a lasting impression. We are grateful to continue these conversations with the GBN community and proud to stand with leaders shaping the future of golf retail. Education Fuels Innovation. #golf #business #golftiktok #businesstiktok #merchandise