The latest Korea Tourism Organization 2025 global campaign, ”Never Ending Korea,“ captures the magical emotions foreign visitors often feel here—mystery, wonder, and excitement. And the star? None other than Park Bogum (bogummy), the 2025 Honorary Ambassador for Korean Tourism. Without fancy narration, his gaze, footsteps, and even breathing convey the beauty and soul of Korea. Alongside the ad, the music video ”On My Way“—composed by SM’s hit producer Kenzie and sung by Park Bogum himself—is already creating a huge buzz. You can almost feel like you’re traveling through Korea as Park Bogum’s lover in this video. …But if you’re coming to Korea just for Park Bogum, you might want to lower your expectations a tiny bit 😅 🎥 한국관광공사 #Korea #박보검 #ParkBoGum #eyop_travel