Business Insider’s Katherine Tangalakis-Lippert recently visited KFC for the first time in 15 years, chasing nostalgia — and left with no desire to return. The problem, she realized, isn't what's on the menu. It's that KFC can't seem to serve the same meal twice. In mid-July, the company launched its "Kentucky Fried Comeback" turnaround campaign after years of losing ground to competitors like Popeyes and Raising Cane's. Executives know this is a critical moment for the 72-year-old chain to reclaim its former fast food glory. Sales have been down year over year in most quarters since 2023. And customer satisfaction slipped 5% in 2024, the American Customer Satisfaction Index found. Tangalakis-Lipper’s meals, which varied radically between locations across three different counties in Southern California, showed her that KFC has its work cut out for it. Read more about her thoughts on KFC’s comeback at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: Katherine T...