. Kris Kula Design kris.kula - Kris Kula Design Transforms Hellyes Into a Ceremonial Condiment With Mystical Identity . Inspired by medieval mysticism and surreal, almost dreamlike visual presentation, the design language embodies a rich tapestry of symbolism. The custom wordmark literally expresses the concept: the crossbar of the H slices through the curved E, vividly illustrating heat piercing through olive. This metaphor of violence-as-beauty extends throughout a comprehensive symbol system crafted alchemical seals, ceremonial badges, and mystical insignia feel as if borrowed from ancient grimoires full of secret knowledge. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety