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@thegistusa
The wholesome content your FYP is missing? The latest slam dunk from the Atlanta Dream and Cash App. 🏀⁣ ⁣ Community-driven initiatives have become standard practice for financial institutions looking to leverage the goodwill generated by supporting women’s sports teams and transform it into brand loyalty. Talk about a bank shot. 💰⁣ ⁣ The program — one of many between the Dream and Cash App since they announced their partnership in May — is providing economic opportunity for 3.5K local recipients by eliminating debts ranging from $500 to $80K. And this is par for the course for the Dream, who have prioritized giving back to their community, an important prerogative Cash App has aligned themselves with. 👏⁣ ⁣ Financial institutions continue to go all-in on women’s sports, whether it’s Aflac contributing $115K to the prize pool at WNBA All-Star Weekend — cash that Skills Challenge winner Natasha Cloud is planning to use to buy a house — or State Farm’s WNBA Assist Tracker that (in colla...

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  • basketball
  • wnba
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  • thegist
  • atlantadream
  • sportsbiz
  • womenssports