The wholesome content your FYP is missing? The latest slam dunk from the Atlanta Dream and Cash App. 🏀
Community-driven initiatives have become standard practice for financial institutions looking to leverage the goodwill generated by supporting women’s sports teams and transform it into brand loyalty. Talk about a bank shot. 💰
The program — one of many between the Dream and Cash App since they announced their partnership in May — is providing economic opportunity for 3.5K local recipients by eliminating debts ranging from $500 to $80K. And this is par for the course for the Dream, who have prioritized giving back to their community, an important prerogative Cash App has aligned themselves with. 👏
Financial institutions continue to go all-in on women’s sports, whether it’s Aflac contributing $115K to the prize pool at WNBA All-Star Weekend — cash that Skills Challenge winner Natasha Cloud is planning to use to buy a house — or State Farm’s WNBA Assist Tracker that (in colla...