Had no reason going this hard ๐ฎโ๐จ
Mercedes-Benz proved even certified pre-owned cars can shine with its bold โBest to Impressโ campaign.
The ad, titled โThe Rowdies,โ was released in 2017 to promote the Junge Sterne certified pre-owned program.
It flips the โused carโ image on its head with playful, rebellious energy designed to appeal to younger buyers.
Shot in Tallinn, Estonia, the spot was directed by Djawid Hakimyar with striking visuals from Simon Drescher.
The creative agency BYL and production company ITโS US brought the stylish, cheeky concept to life.
The message: even a pre-owned Mercedes carries the same confidence, flair, and ability to impress as a brand-new one.
What are your thoughts? ๐ค๐ญ
( Media: Mercedes-Benz )
#cars #mercedes #amg #supercar #carguys