Today’s video is a conversation on the 505 Podcast (@the505podcast), where I go deep on why most businesses and creators are still massively underestimating social media. We cover why organic social is the single most important driver of growth, how one piece of content can completely change your life, and why being “on brand” is the biggest excuse holding you back. Hope you enjoy! 00:42 – Why your photoshoot is actually a waste of money 05:03 – The #1 mistake 90% of brands are making with strategy 09:18 – Why one piece of content can change everything 10:19 – Followers don’t matter (the rise of interest-based media) 13:34 – The real difference between brand building and sales 17:31 – Why you need to stop obsessing over single post performance 25:29 – Why humility is the ultimate superpower in business 32:05 – Macro patience, micro speed (how I actually apply it) 37:20 – Great content is judged by the market, not you 42:23 – Why 22–30 is the best time to take risks 47:12 – What AI inf...