These days, everyone is trying to go viral, but when it comes to herpes, there’s still a lot of associated shame and depression. A recent ad campaign by the New Zealand Herpes Foundation is calling for the destigmatization of the condition with a clever and humorous mission: to make New Zealand the “best place” to have herpes. Retro visuals like postcards and posters, all evoking a sense of yesteryear travel imagery, wrap around a dedicated website that offers a five-part destigmatization course with short informational videos about the virus. The campaign employs filmstock and Viewfinder-esque tableaux to complete the picture of nostalgic vacation ephemera. Read the full story by mobilehomesteader at the link in bio. . . . All images courtesy the New Zealand Herpes Foundation #Herpes #NewZealand