WalkaThought’s identity for flavoured syrups brand Bouquet_Infusions is both sweet and stylish. Throughout the identity, this soft tonality junctures with geometrical elements; the typeface retains a playful serif elegance alongside a monospaced font. While – much like a bouquet of flowers – each letter brings its own flavour, the star of the type show is Bouquet’s Q; wonderfully unique, resembling a magnifying glass. Nostalgia also permeates the identity. A standout is the incorporation of the words ‘Not so simple syrup’ nestled in amongst a flower arrangement, a nod to the name. Walk A Thought does well in simultaneous distinction and incorporation – letters aren’t lost in illustration. “The embossed logo, distinct colour coding, and unique artwork help each bottle stand out on the shelf – while also making it easy to identify for baristas and mixologists in high paced environments like cafes and bars,” explains Walk A Thought. The studio balances both function and flair, with an...