Why music often comes with its own visual universe 👽 Today we’re joined by writer @Zara.Aftab for a deep dive into how music artists’ creative teams are reshaping the fan experience. Looking at the contemporary landscape of music and creative direction, Zara examines how pop stars such as Chappel Roan, Charli XCX and Sabrina Carpenter are building rich visual worlds where every video, poster, and set design comes together to form an alternate reality that their fans can immerse themselves in. As Zara says in her article on It’s Nice That “It would be ahistorical to suggest that world-building is a new phenomenon; strong visual narratives have been a part of the music industry since the mid-20th century [...] however, in the last five years, world-building has seemed to become an almost unspoken expectation for musicians and their creative teams.” To help investigate why and how this approach to music campaigns have evolved, Zara has gathered some invaluable insights from @Fiskproje...