CashandCarryStudio's animated wordmark for DrinkOtherWine matches the flow and pour of a bottle of wine. Having graphic elements and art direction as well as tone of voice and the name to play around with, the brief was what founder Beatriz Cóias describes as “well-rounded”, something she and the team could really sink their teeth into. The core pillar of the project was to create something that was “perfectly imperfect”, and feels like it was made by a human hand. Sitting at its centre is its wordmark. Fluid letterforms are conjoined and stretched, resulting in a dynamic design that comes to life when animated, and directly references the product it’s selling. “The whole identity stems from the logo, which has this fluid DIY essence to it that reflects some of the small vineyards and family-run places the wine is from.” #itsnicethat