The sephora sale just ended—who were the REAL brand winners? I analyzed 3,385 ORGANIC videos on TikTok and Instagram about the Sephora Sale #sephorahaul and created a report to find the true winners. Here’s what I found: Top 3 Brands by Organic UGC (Oct 25 - Nov 9): charlottetilbury - 605 posts Star product: Airbrush Flawless Setting Spray makeupbymario - 498 posts Star product: SoftSculpt Transforming Skin Enhancer hourglasscosmetics - 496 posts Star product: Airbrush Flawless Setting Spray Top 3 Brands by Organic Video Views (Oct 25 - Nov 9): Charlotte Tilbury - 37M views Star product: Pillow Talk Lipstick + Liner Makeup by Mario - 33.1M views Star product: SoftSculpt Transforming Skin Enhancer patricktabeauty - 30.9M views Star product: Headlines Double-Take Blush Duo It makes me wonder...what’s more important for a brand: total UGC or video views? The most surprising was natashadenona ranked 9th in total video views (25.1M) while placing 40th in total Sephora Sale UGC—showin...