Why did most major tech companies decide to make their AI assistants female? Siri, Alexa, Google assistant … they all started with women’s voices. And no, it wasn’t a coincidence. If you’re thinking of Siri or Alexa, you’re probably hearing a female voice. But why is that? It’s not just a coincidence. Back in the 1960s, a man named John Pierce was working at Bell Labs, trying to create the first computer-generated voice. And he made a key observation: people were already super comfortable getting help from women’s voices. Why? Because for decades, telephone operators were exclusively female. But here’s where it gets really interesting. Studies showed that people didn’t just accept female voices they actively preferred them in helper roles. We found them more welcoming, more trustworthy, and yes, less threatening than male voices. So when tech companies started creating AI assistants, they weren’t just copying what came before, they were tapping into decades of social conditioning. ...