Materna by Nestlé is driving growth in the maternal health market by deeply understanding and addressing women's comprehensive nutritional needs. Maternal health, which is women's health before, during, and after pregnancy, is a critical stage of many women's lives. We seek to make each milestone of this journey a positive experience, ensuring the health and well-being of both women and their babies through the power of nutrition. The Materna "Real Cravings" campaign addresses women's unmet needs during their maternal journey. Moving beyond the stereotype of unusual food cravings, the campaign highlights mothers' deeper needs, such as support, personal choice, and understanding before, during and after pregnancy. The campaign features a short film by Cinzia Pedrizzetti chronicling women's diverse experiences in motherhood. Watch the short film and find out more here: lnkd.in/dQjs8ech (via Roastbrief) #NestleMaterna #RealCravings #MaternalHealth