Josh Allen officially signs with New Balance. “I’m proud to share I’m joining the New Balance family, a brand that, like Firebaugh, is built on family, community and authenticity,” Allen said. “My parents, the greatest role models I can ask for, built their lives on those principles and raised my siblings and me the same way. So, when New Balance asked me to come on board, it felt like coming home.” #BuffaloBills #BillsMafia #GoBills #BuiltInBuffalo #JoshAllen #NewBalance #Bills #Buffalo