When in doubt: apply thinnest to thickest, and leave SPF for last. With summer vacation season winding to a close, it’s a good time to simplify routines—but with fewer steps, knowing how to apply your skincare correctly is vital 👇 1️⃣ Cleanser first, always—you want to remove overnight buildup. 2️⃣ Exfoliant next—this removes lingering dead skin cells that can block absorption. 3️⃣ Serums go after—freshly cleansed and exfoliated skin will absorb them best. 4️⃣ Moisturizer after serums—this helps seal in hydration. 5️⃣ SPF last, always—it’s easier to apply it evenly over moisturized skin. All Clinique skincare: 👩‍⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #MorningRoutine #DermatologistTested #AllergyTestedFragranceFree