. WBDS Agency Design Awards - Gold Award - 2024/25 - Typography: Brandmark Typeface/Type Design - Onfire Design onfiredesign- Salash Delicatessen salash_family_inspired_meats - New Zealand . Enter WBDS Awards and Get Featured: Link in Bio . The bespoke wordmark draws inspiration from the Cyrillic alphabet, with sharp serifs that speak to butchery, knives and hooks that are used to hang meat cuts up during drying. Secondary brand elements, icons and patterns are modernised and simplified interpretations of historical regional costumes and textiles. . #typography #branding #branddesign #brandidentity #graphicdesign #visualidentity #logo #font #logotype #lettering #packagingdesign #worldbranddesign #worldbranddesignsociety