Bay Area teacher Ellis Stephens makes thousands of dollars a month customizing Labubu plush toys.
Fueled by Pop Mart’s blind-box collectibles craze, the Labubu resale market has exploded worldwide, with rare figures selling for as much as $30,000 each. Pop Mart is now worth more than Mattel and Hasbro combined.
The toys are also popular with celebrities, including professional tennis player Naomi Osaka, who carried one in her bag at the 2025 US Open. But some fear the Labubu craze could collapse like the Beanie Babies bubble.
Check out Ellis' work here:
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00:00 - Intro
01:35 - How Ellis Tattoos Big Into Energy Labubu
02:44 - Hardest Part of Tattooing Labubu
03:16 - How Many Labubus Ellis Sells
03:35 - Ellis’ Coolest Labubu Designs
04:14 - The History of Labubu and Kasing Lung
04:36 - How Blind Boxes Work
05:26 - Rise of Pop Mart’s Labubu
06:15 - Pop Mart vs. Mattel and Hasbro
06:20 - Labubus vs. Beanie Babies?
08:02 - Labubu Celebrity F...