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Bay Area teacher Ellis Stephens makes thousands of dollars a month customizing Labubu plush toys. Fueled by Pop Mart’s blind-box collectibles craze, the Labubu resale market has exploded worldwide, with rare figures selling for as much as $30,000 each. Pop Mart is now worth more than Mattel and Hasbro combined. The toys are also popular with celebrities, including professional tennis player Naomi Osaka, who carried one in her bag at the 2025 US Open. But some fear the Labubu craze could collapse like the Beanie Babies bubble. Check out Ellis' work here: etsy.com/shop/inkdbyee/?etsrc=sdt 00:00 - Intro 01:35 - How Ellis Tattoos Big Into Energy Labubu 02:44 - Hardest Part of Tattooing Labubu 03:16 - How Many Labubus Ellis Sells 03:35 - Ellis’ Coolest Labubu Designs 04:14 - The History of Labubu and Kasing Lung 04:36 - How Blind Boxes Work 05:26 - Rise of Pop Mart’s Labubu 06:15 - Pop Mart vs. Mattel and Hasbro 06:20 - Labubus vs. Beanie Babies? 08:02 - Labubu Celebrity F...

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