We had so much fun kicking off The Mask Market today 📰 Can’t wait for YOU to join us this weekend and try our new masks IRL. 📍 430 W Broadway, New York, NY 🗓️ Saturday 9/13 & Sunday 9/14 ⏰ 11AM–6PM #olaplex #healthyhair #NYFW #hairmask #fashionweek @eman osman @Ashtin Earle @Julia Mervis @Payton @KATHRYN WATTS @Eloise Dufka @Joy Burnett @Tatyana @Bella