College athletes are cashing in on their NIL deals, which now adds an extra layer of pressure, to live up to your worth. @adam.breneman breaks down what this means for college sports and why you should start to see players contracts and payments being talked about on national broadcasts. #SportsTechVC #NCAA #NCAAfootball #CollegeSports #NIL #CollegeFootball #AthletePay #Shorts #ShortsFeed @NextUpWithAdam