nicolemclaughlin believes anything can become a shoe. Badminton birdies, tennis balls, egg cartons, packing peanuts—even the baffles of a beach ball. For McLaughlin, nothing is off-limits, and everything has a second life. Her work sits at the intersection of outdoor gear and high fashion, but it’s also a critique of waste. In an industry defined by overproduction, McLaughlin’s creations demonstrate that old and damaged gear can be reimagined, not discarded. What began as quirky experiments have evolved into collaborations with brands like Merrell, Hoka, and Hermès—and a movement that’s changing how the outdoor world thinks about sustainability. Read the full profile at the link in outsidemagazine’s bio. #getoutside #outsidemagazine