Had the pleasure of working with 400clubcomms to create the full identity and art direction for a tiktok x rugbyworldcup VIP Experience 🔥 The aim was to craft something bold and editorial, while still bringing in those underground, fashion-forward vibes. I pulled inspiration from rave culture, fusing that energy into the visuals to keep things fresh and unexpected 🙌 This meant building out a dynamic logo & background system, so the experience felt cohesive and elevated across every touchpoint 👌 Huge thanks to cherry.beagles for bringing me on, and to all the photographers & designers who captured and elevated the night. Always wild seeing these ideas jump off the screen and into the real world! - - - - - - - #smsports #graphicdesign #artdirection #design #sportsdesign #rugbyworldcup #rwc #rugby #designer #