When we asked Zs about a range of options that could make a brand ‘more cool,’ products barely rose to the top. Instead, they wanted: 👀Exclusive content (55%) 🤑 Sponsored events (55%) 🤩 and collaborations with artists, celebs, or other brands (52%) Check out more on what makes brands cool in the eyes of Gen Z inside our ALMANAC report, “The Funnel is F*cked” through the link in bio.