Social media gurus will often try to sell you a fantasy that doesn’t ACTUALLY matter! Here are some myths versus facts that flood the conversation: Myth: Big numbers = Success! FACT: Number of likes ≠ Success. Conversion is what REALLY matters. Good strategy leads to brand visibility which leads to conversion and real relationships! Myth: Posting more often will lead to higher reach. FACT: Not always, we believe it’s quality > quantity. Too many posts can lead to diluted messaging. We think 3-5 posts/week on most platforms is a good balance and lets the algorithm work its magic! Myth: You need to be on EVERY single platform. FACT: Not every platform is meant for you and your business! Find where your audience is active and engaged and then pour your energy into building community there! Do your research or ask us what would work best for your brand! What myths shock you the most? Comment below! #RedRootMarketing #SocialMediaAgency #SocialMediaMyths #socialmediamarketing