Chipotle is betting that bold new flavors can do what burritos and slop bowls alone no longer can: bring customers back.
"Nothing brings new people into Chipotle or reminds existing people to come to Chipotle again, like new items," Chris Brandt, president and chief brand officer at Chipotle, told Business Insider.
This year, Chipotle has launched two proteins as limited-time offerings: new honey chipotle chicken in March and the return of carne asada in September. As for its limited-time sauces, the fast-casual Mexican grill restaurant debuted adobo ranch in June, followed by a smoky red chimichurri sauce in September.
The new menu innovations come as Chipotle has faced two consecutive quarters of declining sales.
Read more about how the chain is trying to coax cost-conscious customers back — and court young consumers to become lifelong fans — at the link in our bio.
Story by Katherine Tangalakis-Lippert
(Credit: Getty Images)
#chipotle #fastfood #protein