Formula 1 fandom is no longer limited to the track.🏎️ At the cannes_lions dentsu Beach House, leaders from McLaren, Hilton, and the BBC explored how their brands are not just in culture, but helping create it. Whether it’s McLaren launching female-first fashion collabs, Hilton hosting immersive fan experiences like “London Live” at Trafalgar Square, or the BBC bringing fans behind the scenes via live podcasts – the shared mission is clear: turn F1 race weekends into year-round cultural moments. 🎥 Watch the full Dentsu Beach House panel now – link in bio. #CannesLions #DentsuatCannesLions2025 #F1 #McLaren #Hilton #BBC