There’s no rule that says a media tutorial has to sound like a media tutorial. So fcbnewyork took the typical media planning lesson - and spotify-ed it. Introducing #Tunetorials: FCB New York’s latest campaign with spotifyads that turns ad how-tos into full-on tracks and music videos. Because sometimes, the best way to teach advertisers how to run a campaign is to make it something they actually want to listen to. B2B learning doesn’t have to feel like homework. So they hijacked music, the most memorable medium we know, to make a campaign strategy so catchy it would live in media planners’ heads rent-free. Tunetorials follows the award-winning #Spreadbeats campaign, in keeping with Spotify Advertising’s famous legacy of turning brand education into culture. 🎵 Turn up the volume, and see how ad tech sounds when it hits the right note! #FCB #FCBNewYork #Spotify #NeverFinished