Women’s sports are changing the sponsorship game. From Sephora’s glam room and “Sephora Jail” tunnel walk to Bobbie’s “World’s Largest Baby Shower” celebrating NWSL players, brands are leaning into storytelling and creativity, not just signage. With expanding leagues and highly engaged fans, women’s sports offer a unique audience, authentic connections, and big opportunities for sponsors to see real impact. Click the link in the bio for more.