Although the Edge Effect is primarily an ecology term used to describe habitats, it can be used in many other disciplines, especially business and marketing. This phenomenon can describe how certain companies have increased their creative output by having a diversity of people and working spaces in their organizations. This is increasingly important in the marketing world as new, creative ideas are essential to driving better campaign ideas and increasing campaign impact. Many marketers get burnt out after creating so much creativity, and keeping a fresh eye can be difficult to maintain. The Edge Effect is something that all organizations can implement into their own business model to ensure that they are fostering an environment that does not go stale. Check out our website for the full blog on this week’s word of the week! . . . . . #entrepreneur #marketingagency #market #marketing #marketingfirm #marketingdigital #edgeeffect #npr #creative #creativity #inspiration #wordoftheweek #zo...