Have you ever worked on a brief that didn’t quite deliver the results you expected? On today’s episode of Marketing Beyond, Alan Hart sits down with Matt Davies and Pieter-Paul von Weiler, two highly awarded agency strategists and co-founders of BetterBriefs, to explore the real cost of poorly written marketing briefs and share practical ways to improve the process. Hit the link in our bio to learn how stronger briefs unlock sharper, more effective ideas, and how building mutual trust between marketers and agencies fuels more impactful collaboration. Search “Marketing Beyond with Alan Hart” wherever you get your podcasts! #DDPodcasts