Mattel’s new Ilona Maher Barbie is part of the Team Barbie line launching in honor of International Day of the Girl. It celebrates elite athletes and confidence, featuring Maher; Olympian, rugby national team standout, and body positivity advocate. She is the first to receive a Barbie with a muscular sculpted frame, a straighter athletic torso, visibly defined arms, shoulders, legs, and core muscles, reflecting strength and performance rather than traditional aesthetics. Set to hit retail shelves in Fall 2026, the doll is decked out with game-ready details: knee pads, Adidas cleats, Maher’s signature braided ponytail and red lipstick, and the broad-shouldered frame she insisted upon to ensure authenticity. Mattel says it’s more than just toy, it’s a role-model tool for young girls to see themselves in athleticism and strength. ##IlonaMaher##WomensRugby##Barbie