Most small business owners set their next target just one step ahead — i.e. from $1M to $2M. But here’s the thing: top talent doesn’t get excited about *incremental* growth. They want to join a company that’s going somewhere big — a place with vision, not just goals. If all you talk about is doubling revenue, great candidates hear “limited upside.” But if you share where the company could be 2–3 milestones from now — $5M, $10M, $20M — you’re inviting them into a *journey*, not just a job. Think beyond the next win. Paint the picture of what comes after. That’s what attracts builders, not just producers. What’s the long-term vision you share when you’re hiring or leading your team? #Leadership #SalesGrowth #Entrepreneurship #Recruiting #SmallBusiness #TeamBuilding