Matt Meeker, CEO and founder of @BarkBox (NYSE: BARK), shares the story behind the company’s Co-Owned Campaign — a creative philosophy built on one core idea: “If you serve the dog, the human will follow.” When developing their new Bark in the Belly food line, Meeker says they noticed something surprising: most dog food is basically the same. The only real difference comes down to marketing and purpose. So, BARK flipped the script and asked a simple question — “What if dogs ran the company?” That mindset led to a mission-driven approach where profits don’t come before purpose. The company’s goal: make sure no dog goes hungry before any profits are taken. It’s not just marketing — it’s a movement that puts empathy, creativity, and community at the heart of business. ✅ Save this for later and follow for more CEO insights, brand strategy breakdowns, and purpose-driven business stories. #BARK #Stocks #DogFood 🖥️ Try Benzinga Pro FREE with a 14 day trial: benzinga.com/p...