Walmart's new partnership with OpenAI will allow its customers to shop through ChatGPT. šļøš
They can ask the chatbot to recommend things like "Christmas gifts for my dog-obsessed cousin," and it will return a personalized selection of products.
"For many years now, e-commerce shopping experiences have consisted of a search bar and a long list of item responses," says Doug McMillon, Walmart president and CEO. "That is about to change."
Notably, ChatGPT will not direct the user to the Walmart website. Instead, you can purchase the product from within the chat through OpenAI's new Instant Checkout technology. McMillon calls it a "native AI experience...[and a] more enjoyable and convenient future." He also mentions "personalization," which would likely require the trove of data OpenAI can offer on its users.
OpenAI is in the process of baking more websites directly into ChatGPT. At its annual DevDay event last week, it announced a similar partnership with Spotify, Zillow, and Booki...
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