Mormon cousins—and #Crumbl cofounders—Sawyer Hemsley and Jason McGowan, united by faith and sugar, used TikTok to cook up a $2 billion-dollar entertainment behemoth, complete with its own fan base, A-list Hollywood collabs and even a juicy controversy that unfolded across TikTok and Instagram.⁠ ⁠ Its pink box — officially dubbed “Crumbl Pink” by Pantone in 2023 — became instantly recognizable on TikTok and Instagram, because of a vast army of creators who’ve made it their personal mission to chronicle every Crumbl cookie, flavor by flavor, week after week.⁠ ⁠ If Crumbl co-founder Sawyer Hemsley seems like a natural⁠ fit for a bigger platform, rest assured — Netflix has approached⁠ him about starring in a reality series. “I don’t know if we want to⁠ say anything just yet,” Hemsley teases. “But there’s some things⁠ that might come out.”⁠ ⁠ Crumbl has just signed its first international deals in Mexico, with more countries on the horizon. Full story at the link in bio.