❗️Toyota has officially elevated Century into its own standalone ultra-luxury brand positioned above Lexus. Chairman Akio Toyoda stated he wants something “above Lexus,” with Century serving as Toyota’s ultimate expression of craftsmanship and exclusivity. The new brand will expand beyond the long-standing sedan and 2023 SUV to include upcoming bespoke models like the Century “One of One” Coupe Concept, debuting at the 2025 Japan Mobility Show. This move lets Lexus focus on progressive design and innovation while Century targets the handcrafted, chauffeur-class segment traditionally dominated by Rolls-Royce and Bentley. Production will remain extremely limited and Japan-built, emphasizing hand assembly, individualized specifications, and a distinct brand identity separate from Lexus. What are your thoughts? 🤔💭 Featuring Media From Toyota / Lexus #toyota #lexus #rollsroyce #bentley #cars