๐ณ This is how awareness campaigns should be done. Emotional, unexpected, and unforgettable.
Volkswagenโs โEyes on the Roadโ ad played in a Hong Kong cinema, showing a calm first-person driving scene before sending a real text to everyone in the audience, just as they looked down, the car on screen crashed.
The shock perfectly demonstrated how a split second of distraction while texting can lead to an accident.
What are your thoughts? ๐ค๐ญ
( Media: Volkswagen )
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